Objective
Modernize the banks identity while keeping the trust of long-time members.
The banks identity had grown inconsistent across branches and channels.
The problem
Twelve logo variants in use and no shared guidelines.
Our solution
A refreshed identity system, guidelines, signage templates and a launch campaign.
The result
Rolled out across 45 branches in four months.
Timeline
- Research
- Identity approved
- Branch rollout complete
